Code of Conduct

This Code of Conduct applies to all individuals who engage with any digital environment operated by the LEGO Group, including websites, mobile applications, and online platforms. It covers every type of participant, from casual visitors to registered users and account holders, as well as anyone who shares content, comments, or other contributions. The standards outlined here are applied consistently across all platforms, meaning that activity in one space may influence access or participation in another. The document is designed to adapt over time and is reviewed regularly to reflect new challenges and community expectations. While it does not attempt to define every possible scenario, any behavior that goes against the spirit and purpose of these guidelines is considered unacceptable.

Online spaces connected to the LEGO Group are intended to provide a welcoming and creative environment where individuals feel comfortable sharing ideas, expressing themselves, and interacting with others. A variety of perspectives is expected and encouraged, as differences in opinion contribute to meaningful engagement. At the same time, every participant should feel respected and included. Conduct that leads to discomfort, exclusion, or fear is not appropriate. Discriminatory, hostile, or harmful actions weaken the sense of community and will be addressed when identified. Users are encouraged to report behavior that does not align with these expectations so that the environment remains safe and supportive for everyone.

Respectful communication is a fundamental expectation. Interactions should remain thoughtful, constructive, and considerate at all times. Language or actions that are aggressive, insulting, or intended to harm others are not permitted. Personal attacks, intimidation, and harassment are not tolerated in any form. The purpose of these platforms is to encourage creativity and connection, rather than conflict or negativity.

All shared content should contribute to a positive and family-friendly atmosphere. Material that includes offensive language, references to drugs, alcohol, or tobacco, explicit or sexual themes, graphic imagery, or violent content intended to shock or disturb others is not allowed. These standards apply to all forms of content, including written posts, images, videos, and other media created by users.

Harassment is strictly prohibited and includes any behavior that targets or demeans individuals or groups based on personal characteristics such as race, background, language, gender, identity, orientation, physical condition, age, beliefs, nationality, or social status. Repeated unwanted contact, threats, or disruptive conduct may lead to removal of content and further action, including restrictions or termination of accounts in more serious situations.

Content that involves illegal activity is not allowed under any circumstances. This includes material that promotes or references criminal behavior, harmful activities, or anything that could endanger others. All contributions must comply with applicable laws and regulations.

Users are expected to respect intellectual property rights when sharing content. Any material created by others should only be used with proper authorization and acknowledgment. Content that violates ownership rights, including copyrights or trademarks, may be removed.

These platforms are not intended for promotional or advocacy purposes. Advertising, solicitation, political messaging, religious promotion, or attempts to influence others’ beliefs are not permitted. Content should remain focused on community engagement rather than external agendas.

Sharing confidential or unreleased information related to the LEGO Group is also prohibited. Posting sensitive material can lead to restrictions or loss of access to the platform.

Finally, users are encouraged to make their contributions accessible to a wide audience. Adding descriptions to images, including captions, and ensuring clear visual presentation can help make content easier to understand for everyone. By following these principles, participants help create an inclusive, respectful, and enjoyable space for the entire community.